Top 15 Apps for Content Marketing Revealed

Discover the 15 best apps for content marketing. From refining your writing to creating eye-catching visuals, these tools empower you to enhance your content creation and strategy effortlessly.

Content marketing is a crucial aspect of digital marketing, and several apps can help streamline and enhance your content creation and distribution efforts. Here is a list of some popular and effective apps for content marketing:

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Apps for Content Marketing

Grammarly

Grammarly is a versatile writing assistant that ensures your content is free from grammatical errors and stylistic issues.

Features:

• Grammar and spell checking in real-time.
• Suggestions for improving sentence structure and clarity.
• Integration with various platforms, including browsers and Microsoft Office.

How to Use:

1. Install the Grammarly extension or use the web interface.
2. Paste or type your content, and Grammarly will highlight errors and offer suggestions.
3. Review and apply the suggested corrections to enhance the overall quality of your writing.

Canva

Canva is a user-friendly graphic design tool that empowers content marketers to create visually engaging images, infographics, and social media posts without the need for advanced design skills.

Features:

• Drag-and-drop interface for easy design.
• Templates for various content types, including social media posts, presentations, and posters.
• Access to a vast library of stock photos, icons, and fonts.

How to Use:

1. Sign up for a Canva account.
2. Choose a template or start from scratch.
3. Customize your design by adding text, images, and other elements.
4. Download or share your created content directly from Canva.

BuzzSumo

BuzzSumo is a content discovery tool that helps you identify trending topics and popular content in your industry, aiding in content planning and strategy.

Features:

• Search for the most shared content on specific topics.
• Identify key influencers in your industry.
• Analyze the performance of competitors’ content.

How to Use:

1. Enter a topic or domain into the search bar.
2. Explore the results to find popular content and identify trends.
3. Use the insights to create content that resonates with your target audience.

Evernote

Evernote is a powerful note-taking app that assists content creators in organizing ideas, research, and drafts in a convenient and accessible manner.

Features:

• Create and organize notes, notebooks, and tags.
• Capture ideas with text, images, and voice recordings.
• Sync across multiple devices for seamless access.

How to Use:

1. Download and install the Evernote app.
2. Create notebooks for different projects or topics.
3. Add notes with text, images, or recordings.
4. Access and edit your notes from any device with Evernote installed.

CoSchedule Headline Analyzer

CoSchedule Headline Analyzer is a tool that evaluates the effectiveness of your headlines, ensuring they are compelling and optimized for sharing.

Features:

• Analyze headline quality based on factors like word balance and length.
• Provide suggestions for improving the headline’s emotional impact.
• Score your headline and offer improvement tips.

How to Use:

1. Go to the CoSchedule Headline Analyzer website.
2. Enter your headline into the provided field.
3. Review the analysis and make adjustments to enhance your headline.

Google Analytics

Google Analytics is a comprehensive web analytics tool that provides valuable insights into your website’s performance, user behavior, and content engagement.

Features:

• Track website traffic, user demographics, and source channels.
• Analyze the performance of specific pages and content.
• Set up goals and track conversions.

How to Use:

1. Set up a Google Analytics account and add your website.
2. Install the tracking code on your website.
3. Explore the dashboard to access various reports and insights.

Trello

Trello is a collaborative project management tool that facilitates content planning and organization, allowing teams to work together efficiently.

Features:

• Create boards, lists, and cards for project organization.
• Assign tasks, set due dates, and add attachments to cards.
• Collaborate with team members in real-time.
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How to Use:

1. Sign up for a Trello account and create a new board.
2. Add lists for different stages of your content creation process.
3. Create cards for individual tasks and assign them to team members.
4. Use labels, due dates, and attachments to enhance organization.

Buffer

Buffer is a social media scheduling tool that enables content marketers to plan and post content across various social platforms, streamlining the social media management process.

Features:

• Schedule posts for multiple social media accounts.
• Analyze post performance with built-in analytics.
• Collaborate with team members using the team management feature.

How to Use:

1. Sign up for a Buffer account and connect your social media profiles.
2. Create posts with text, images, and links.
3. Schedule posts for specific times or use Buffer’s suggested schedule.
4. Monitor post performance and engagement through the analytics dashboard.

Hootsuite

Hootsuite is a comprehensive social media management platform that allows content marketers to schedule, manage, and analyze content across various social networks.

Features:

• Schedule posts for multiple social media platforms.
• Monitor social media conversations and engage with followers.
• Generate reports to analyze social media performance.

How to Use:

1. Create a Hootsuite account and connect your social media profiles.
2. Set up streams to monitor mentions, keywords, and hashtags.
3. Schedule posts for publishing on different social networks.
4. Use the analytics dashboard to track the performance of your social media content.
5. Can Hootsuite Post to Facebook Events

Yoast SEO

Yoast SEO is a WordPress plugin designed to help content creators optimize their content for search engines, improving the chances of higher rankings.

Features:

• Analyze content for SEO factors, including keyword usage and readability.
• Provide suggestions for improving on-page SEO.
• Create XML sitemaps and control how content appears in search results.

How to Use:

1. Install and activate the Yoast SEO plugin on your WordPress site.
2. Edit or create a post/page, and Yoast will provide a snippet preview and SEO analysis.
3. Follow the suggestions to improve your content’s SEO score.

Mailchimp

Mailchimp is a popular email marketing platform that enables content marketers to create, send, and analyze email campaigns to engage with their audience.

Features:

• Design visually appealing email campaigns using templates.
• Segment your audience for targeted email campaigns.
• Track email performance with detailed analytics.

How to Use:

1. Sign up for a Mailchimp account and create a new email campaign.
2. Design your email using the drag-and-drop editor or pre-built templates.
3. Segment your audience based on criteria such as location or behavior.
4. Schedule or send your email campaign and monitor its performance through Mailchimp analytics.

Pocket

Pocket is a content curation tool that allows you to save and organize articles, videos, and web content for later consumption or sharing.

Features:

• Save articles and content from the web to a centralized location.
• Organize saved content using tags and categories.
• Access saved content offline on mobile devices.

How to Use:

1. Install the Pocket browser extension or mobile app.
2. When you come across an article or content you want to save, click the Pocket button.
3. Access your saved content on the Pocket website or mobile app, even without an internet connection.

Feedly

Feedly is a content aggregation tool that helps content marketers stay updated with industry news and trends by consolidating content from various sources.

Features:

• Subscribe to RSS feeds from blogs and websites.
• Organize content into categories and feeds.
• Discover new content based on your interests.

How to Use:

1. Create a Feedly account and start adding your favorite blogs and websites.
2. Organize your subscriptions into categories for efficient content consumption.
3. Explore the Feedly interface to stay updated with the latest content in your industry.

WordPress

WordPress is a widely-used content management system that empowers content creators to build and manage websites, particularly blogs, with ease.

Features:

• User-friendly interface for content creation and management.
• Extensive library of plugins for added functionality.
• SEO-friendly and customizable with themes.

How to Use:

1. Install WordPress on your hosting server or use a hosted WordPress platform.
2. Choose a theme and customize it according to your branding.
3. Create and publish content using the intuitive editor.
4. Explore plugins to add additional features and enhance your website’s functionality.

Ahrefs

Ahrefs is a comprehensive SEO tool that assists content marketers in keyword research, backlink analysis, and competitor research to improve their search engine rankings.

Features:

• Keyword Explorer for discovering relevant keywords and assessing their difficulty.
• Site Explorer for analyzing backlinks, organic search traffic, and ranking keywords.
• Competitor analysis to identify opportunities and gaps in your content strategy.

How to Use:

1. Sign up for an Ahrefs account and enter your domain for analysis.
2. Use the Keyword Explorer to find relevant keywords for your content.
3. Explore the Site Explorer to analyze your backlink profile and track your competitors.
4. Utilize the Content Explorer to find popular content in your niche for inspiration.

These tools collectively cover various aspects of content marketing, providing a comprehensive suite to help content creators plan, create, distribute, and optimize their content effectively.

Key Takeaways (Apps for Content Marketing)

• Grammarly: Real-time grammar and spell checking with suggestions for improved writing.
• Canva: User-friendly graphic design tool for creating visually engaging content.
• BuzzSumo: Content discovery tool to identify trending topics and popular content in your industry.
• Evernote: Powerful note-taking app for organizing ideas, research, and drafts.
• CoSchedule Headline Analyzer: Evaluates and improves the effectiveness of headlines for content.
• Google Analytics: Comprehensive web analytics tool for tracking website performance and user behavior.
• Trello: Collaborative project management tool for organizing and managing content creation tasks.
• Buffer: Social media scheduling tool for planning and posting content across multiple platforms.
• Hootsuite: Social media management platform for scheduling, managing, and analyzing content.
• Yoast SEO: WordPress plugin for optimizing content for search engines and improving SEO.
• Mailchimp: Email marketing platform for creating, sending, and analyzing email campaigns.
• Pocket: Content curation tool for saving and organizing web articles and videos.
• Feedly: Content aggregation tool to stay updated with industry news and trends.
• WordPress: A content management system for building and managing websites, especially blogs.
• Ahrefs: SEO tool for keyword research, backlink analysis, and competitor research.